This Week in Tequila: Olympic Mom Calms Herself with Tequila; 901 Silver in More States; Creating Happier Tequila with Classical Music

Tequila-related News of the Week

These things and more made it on our “This Week in Tequila” list. If you have some tequila news you’d like to share with us, if you’ve heard a tequila rumor, or have any amusing suggestions for our weekly list, please let us know.

Here’s the latest…

Olympic mom calmed by tequila

US Men’s Ski Arielist Champ Jeret “Speedy” Peterson was on the Colbert Report this week. When the topic of parents came up, Peterson told a story about his mom.

“Parents get really nervous when they watch our sport, and they see us going up these huge jumps and doing all that kind of stuff,” he said. “Tequila takes care of it. It calms their nerves down, it’s way boss!”

This reinforces our long-standing theory that mom’s should sip on a relaxing shot of tequila rather than wine. It’s way boss!

Experts: Bats play vital role in tequila production

According to a story posted on The Facts, bats are the second-highest pollinator of food products, right after bees. “They are the only animal to effectively pollinate the agave cactus, the plant used to make tequila,” the report said.

This is an interesting fact. (And thank you, bats!) However, one fact that The Facts got wrong – the agave isn’t a cactus. The Facts needs a fact checker!

901 Silver to Launch in 20 New States

According to a press release published in PRNewswire, Justin Timberlake’s 901 Silver tequila triple-distilled tequila brand is now available in Arizona, Connecticut, Florida, Georgia, Illinois, Indiana, Ohio, Michigan, New Jersey, New Mexico, and Texas. 901 Silver will soon be available in Alabama, North Carolina, Maryland, Massachusetts, Mississippi, Pennsylvania, Virginia, Washington and Washington, DC.

Launched less than one year ago, it was initially available in California, Colorado, Missouri, Nevada, New York, Tennessee, and Wisconsin.

Our attempts to locate it in Los Angeles and San Francisco, California and New York City have all failed – and we’d love to give it a try. Does anyone know where we can get it?

Creating “happy” tequila by playing classical music during fermentation?

The Beaverton Valley Times website in Oregon posted a story about Jon Bullinger, the mastermind of YEYO Tequila. The article says that Bullinger dedicates time to his tequila brand when he’s not busy at his other job, as a marketing manager at Intel.

His tequila is distilled at the Feliciano Vivanco y Asociados, S.A. de C.V., located in Arandas, Jalisco, Mexico.

Bullinger says that, during the fermentation process, they play classical Spanish music by pointing speakers directly at the fermentation tanks.

“The music creates a different type of popping during the process. It’s supposed to make the tequila happy, and I believe it does.”

Considering that tequila makes us happy in general, we’d be interested in seeing just how happy we would becoming after drinking a happy tequila.

Liquor Discounts Become Bad Habit for Spirits Makers

According to the Wall Street Journal, liquor giants are cutting prices in the U.S. to stir demand and hold onto market share but they’re also feeling some hangover effects. Revenues are dragging and there is concern that it won’t be easy to raise prices as the economy improves.

What Happens After You Beat Bobby Flay?

We are big fans of Bobby Flay’s “Throwdown” show on the Food Network, and were delighted that one of our local places, Papalote, just a few blocks from our house in San Francisco, was featured.

SFGate had a follow-up story with the owners, and asked what happens after you beat Bobby Flay.

“Fame. Glory. Multiple shots of tequila. A serious need to up the meat order,” the story says.

“Our business over the weekend darn near doubled!,” at both their locations, Papalote co-owner Victor Escobedo, wrote in an e-mail response to their question.

Great. Now we’ll never get in there.

-TasteTequila

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