Calling all tequila lovers and tequila industry professionals! You won’t want to miss this year’s World International Tequila Conference (WITC), being held in Guadalajara, Mexico April 4th -7th, 2011.

The conference, which is held entirely in English, will feature sessions on the history and future of tequila production, brand building, marketing, tasting and how to build a successful tequila bar.

Attendees of the 2009 World International Tequila Conference were treated to a rare tour of the CRT (the governing body of all that is tequila) including a presentation in the executive board room (pictured.) The 2010 conference will feature a return to the CRT, with a tour of the facilities, and a tasting on the roof of the building.

Grover went last year and said that it was an amazing (and ridiculously fun) opportunity to network, learn and make connections. Attendees will be able to rub elbows with tequila legends, brand owners and other aficionados.

Other than the informational sessions, the agenda includes distillery tours in Tequila, multiple formal and informal tastings, and an opening party on the rooftop of the Tequila Regulatory Commission (CRT).

Grover and I will be there, of course, along with all of our tequila connections. You’d be loath to miss this opportunity to taste amazing tequilas, explore the Tequila region and make new friends.

Early bird registration is now open. Reserve your spot so we can all hang out in tequila heaven.

-Scarlet