Patron gets kudos for raising the profile of tequila in the United States and abroad. However, due to the brand’s enormous marketing efforts many people believe that Patron is the best tequila you can buy, when in fact there are scores of better – and cheaper — tequilas available (in our opinion.)
We love tequila, but we don’t drink Patron. It’s not even stocked in our bar at home. We don’t like it because it has a very watery taste in your mouth and has a bite of alcohol in the back. We don’t find this a pleasant drinking experience.
Patron is made for Americans, and until very recently has been export-only, meaning it isn’t available for sale in Mexico. The taste is watered-down because they figured that Americans would rather buy something less flavorful than a full bodied tequila. We disagree with that choice.
We recently brought up this topic with Mark Alberto Holt, owner of the SFT Tequila Bar in Sayulita, Mexico and it sparked this rather amusing video.
If you’re a Patron lover, that’s fine. We embrace all tequila drinkers and their preferences. All we want to do is open your mind up to some other excellent tequilas.
We thank Mark for making that point very clear!
-Scarlet & Grover










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