Blind tastings are the best way to find out what you really like, free of marketing hype, bias, and previous experiences. They also give you the opportunity to experience tequila in a whole new way—using only your senses.

That’s why we conduct regular “Tequila Challenge” blind tasting events that are open to the public. If you’re curious about our recent tastings, and the results, you can find them here. We will update this page with new results as they roll in. (Here’s how to get notified when this page updates.)

Take a look, below, and let us know if anything surprises you!

Are you up the challenge? Take a look at our tasting event calendar and reserve your spot.

July 02, 2019 / De La O

Tough Crowd: Industry Pros and Bartenders

tequila blind tasting lineup - July 02, 2019

Location: Guadalajara, Jalisco, Mexico
Participants: 29
Participant Types: Bartenders; Tequila Industry; Aficionados
Special Toast: Suave Tequila “V.S.B.” Extra Añejo

    Once again, the diffuser products scored lowest. The crowd was an even mix of tequila industry professionals and bartenders, with a few aficionados sprinkled in. This group of industry pros seemed to be hard to impress, and rated the products much lower than usual. This is usually common for people who have never rated blind before. (We see low rating as clear evidence of the huge effect that marketing can have on consumers’ perceptions! On average, we believe that marketing contributes about 10 points to the final score.)
PlaceNameAvg. Score
1Siete Leguas Blanco84.583
2Don Fulano Blanco81.202
3Arette Blanco79.955
4Los Abuelos Blanco (Lot 76)79.352
5Casa Dragones Tequila Blanco76.413
6Cazadores Tequila Blanco72.5

May 27, 2019 / Quinta Don Jose Hotel

Diffuser vs. Everything Else

Location: Tlaquepaque, Jalisco, Mexico
Participants: 19
Participant Types: Aficionados; Bartenders; Tequila Industry; Hotel Owners
Special Toast: Cascahuín Extra Añejo (French Oak Finished)

    This blind tasting lineup included a wide array of production processes. When the results were revealed, the 2 diffuser-made products finished last, and all non-diffuser products were in close proximity to each other.
PlaceNameAvg. Score
1El Tequileño Platino (Square Bottle)84.079
2Don Fulano Blanco83.958
3Los Abuelos Blanco (Still Strength)83.056
4Roca Patrón Silver82.941
5Tres Generaciones Plata78
6Casa Dragones Tequila Blanco75.417

April 28, 2019 / Quinta Don Jose Hotel

Mixto Surprise!

Location: Tlaquepaque, Jalisco, Mexico
Participants: 33
Participant Types: Aficionados; Bartenders
Special Toast: Volans Extra Añejo

    These participants were seasoned tequila aficionados, so we included 7 in the lineup. The brand-new Cascahuín Tahona scored the highest (no surprise there), but El Tequileño Blanco, a mixto, finished in 2nd place. Surprise!! Not all mixtos are bad! This got the group talking—which is better, a mixto, or a diffuser-made product? The group felt that the results spoke for themselves.
PlaceNameAvg. Score
1Cascahuín Tahona Blanco82.617
2El Tequileño Blanco (mixto)82.056
3Tezcazul Tequila Blanco81.935
4El Tequileño Platino Blanco80.313
5Don Fulano Blanco79.637
6Ocho Tequila Plata - El Bajío 201879.583
7Casa Dragones Tequila Blanco73.083

Do you want to participate in one of our “Tequila Challenge” blind tasting events? Check our tasting event calendar and reserve a spot.

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