In The News

Learn more about Tequila Matchmaker and the growing movement behind additive-free tequilas.


Robb Report | November 11, 2023

How to Find Premium Tequila in a Saturated Market

The agave-based spirit may be shaking off its dive-bar reputation, but the industry is still awash with inferior brands. Here’s how to find the real deal—and why it matters.


NY Times Wirecutter | June 06, 2023

The Best Blanco Tequilas

The tequila industry is booming, with recent reports showing that agave spirits are on a trajectory to become the best-selling spirits category in the US in the next two years, surpassing both whiskey and vodka.


Mashed | April 22, 2023

As Odd As It Sounds, Tequila Is A Very Misleading Alcohol

Do you know what goes into your tequila? It turns out, as odd as it sounds, that tequila is a very misleading alcohol. It is estimated that 70% of all tequila contains additives such as aspartame, in part because of loose labeling requirements and government regulations in Mexico, according to Punch.


Punch Drink | April 06, 2023

PunchDrink story preview

Is Your Tequila Full of Shit?

An estimated 70 percent of all tequila contains undisclosed additives, like vanilla extract and aspartame. One couple is on a mission to change that.


Food & Wine | December 16, 2022

There Are Additives in Most Tequilas, But That’s Not Necessarily a Bad Thing

It’s helpful to know what flavor additives actually are so you can make informed tequila buying decisions, but it all comes down to personal taste.


ELLE | August 25, 2021

The Big Tequila Problem

Do you really know what’s in your drink?


The Dallas Morning News | August 24, 2021

Here’s how American celebrities are changing Mexico’s tequila business

Foreigners are playing an ever-growing role in one of Mexico’s proudest cultural traditions.


VinePair | May 04, 2021

Here’s Why Industry Pros Care About Additive-Free Tequila, and You Should, Too

There’s a reason why farm-to-table restaurants have grown incredibly popular over the last several years. People want to know what ingredients go into the delicious meal they’re about to enjoy, and where they came from. Likewise, within the world of tequila, industry leaders and agave lovers alike are looking for full disclosure on the components found in spirits.


VinePair | August 28, 2020

A Disruptive Transparency Initiative Is Shining Light on Tequila Additives

One hundred percent. The term seems straight forward enough. You see it listed on labels constantly. You seek it out in the food you eat. Who doesn’t want a burger made from 100 percent real beef? You fill your clothes drawer with T-shirts made from 100 percent cotton. When you’re absolutely certain of something, you might even respond with this succinct phrase: 100 percent. But in the case of 100 percent blue agave tequila, you shouldn’t be so sure. Thankfully, one couple is here to help boost your confidence.


Forbes | July 21, 2020

How Do You Tell If Your Tequila Has Additives?

When you drop a few bills on a bottle of pricey, 100% agave tequila, are you sure that’s what you’re really getting?


SevenFifty Daily | July 16, 2018

Scarlet and Grover with Francisco Alcaraz of Tequila Patrón

Transforming a Passion into a Digital Business

How Grover and Scarlet Sanschagrin of Tequila Matchmaker are carving out a new niche in drinks.


The Wall Street Journal | June 19, 2018

The Tequila Gold Rush

When George Clooney and Rande Gerber’s tequila company, Casamigos, sold for $1 billion last year, it begged the question: How did the once-humble swill become so swank? A trek through Mexico distills all.