Interview with Tequila Photographer, Ben Olivares

During my night job, I sip tequila. But during the day, I work with photographers via my company – PhotoShelter. Usually, my two worlds don’t mix. But back in July, that changed when Scarlet and I attended the Mayahuel Awards, which is like the Academy Awards for the tequila industry, run by the Mexican Academy of Tequila Tasters, in Guadalajara, Mexico.

As we entered, I immediately noticed lots of really nice images of the agave landscape and people working in the tequila industry. I looked closer, and noticed that the photographer’s name was Ben Olivares – a PhotoShelter user. It was at this point I realized my two worlds just conveniently bumped into each other.

I approached Ben, introduced myself and he was very surprised to see me there. But we quickly agreed to keep in touch and meet up in person again later.

A few weeks later, I arranged to visit Ben at his home so I could conduct a video interview with him. We talked about marketing and creating your own opportunities as a photographer – things that tend to be very interesting to other photographers. The interview ended up in a blog story called “6 Steps To Conquer A Niche Photo Market“.

The video also features many of his incredible images from the Tequila Valley (three of which will be hanging on our walls shortly.)

If you’re a photographer AND a tequila lover like me, you’ll probably really enjoy this video, but there still plenty for a tequila fan to enjoy too.

– Grover

7 Responses to “Interview with Tequila Photographer, Ben Olivares”

  1. Correct Ben Olivares website (l missing)


  2. Great Interview..GREAT photography! and now to be demanding…there’s a button to TWEET,can we have a FB one to? Thanks Grover…TG


  3. Hey Theresa – DONE!! Thanks for the suggestion.


  4. Amazing photos and shows the gorgeous beauty of Jalisco and Ben’s love of tequila and agave (and the people who make it all happen!). The book is a true gem!


  5. THe pictures are amazing, and if I am not mistaken he was my design teacher a couple of years ago.


  6. Great photography. Been following Ben’s work for a while. Definitely a brilliant niche for a photographer.


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Project Details

    Tequila Matchmaker Mobile App

    Tequila Matchmaker is our free mobile app for tequila freaks. It'll make suggestions for other tequilas to try in your area based on your likes and dislikes!
    Install if for free, here:
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