In 2020 we launched our Tequila Matchmaker Verified Additive Free program for brands and distilleries that want to be super transparent about their production processes and their non-use of additives. It is an opt-in program, which needs to be renewed each
Posts by Author: 8 posts by research
Why we decided to address the industry’s lack of transparency on additive use If this headline has given you pause, it should. After all, 100% agave tequila traditionally comprises of three things: cooked agave, water, and yeast (before aging). But increasingly,
Why it exists, how it works, and what you should expect. For the past several years we’ve been conducting blind tasting events for bartenders, aficionados, and casual tequila fans. These groups of people tend to have wildly different preferences when it
This holiday season there is no better gift—to yourself or others—than a great tequila! First, tequila is made for sharing and if you’re going to get together with family and friends, why not drink something special? And, if you’re not exactly
Anyone who has visited Guadalajara recently was probably bombarded with billboards and bar menus touting the latest tequila trend: “Cristalinos”. These are aged tequilas that have been filtered to remove any color added by the barrel during the aging process, leaving
Put the words “tequila” and “smoky” together and most people think of mezcal. This is because most mezcal makers still use the artisanal process of cooking agaves in earthen pits, creating smoky aromas and flavors, as opposed to steam-powered autoclaves and
Good news, tequila lovers! This week is Cinco de Mayo—the drinking holiday that most people think marks Mexican Independence, but is actually the date of the (mostly uncelebrated) Battle of Puebla. Don’t worry, we’re not going to be party poopers. Cinco
The truth behind “the coming tequila shortage”, and the real risks the industry faces Here’s the good news on the “agave crisis”: We are reaching the peak. The bad news is we will likely experience a similar, or worse, situation in
