Category: Blog

When we heard that winemaking behemoth E. & J. Gallo was getting into the tequila business, our interest was piqued. How would Gallo — best known for its omnipresent, lower-priced tipples approach the over-crowded tequila market? Well, they started on the

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Have you ever wished there really was a bar where everyone knew your name and were always glad you came? Few of us have this in real life, but there is a special place where tequila lovers can gather (virtually) once

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Dear Mezcal, I don’t think we should see each other anymore. Don’t get me wrong — I had great time with you in Mexico City the other weekend, but I woke up the next morning feeling a little remorseful, and dehydrated.

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Have you ever gone tequila tasting with someone who has a great nose? They swirl their glass around, hold it to the light to checkout the “legs” and the “tears”, and then dive in with both nostrils. They smell from the

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It’s 11 a.m. on a Tuesday and I’m sitting in La Tequila, the largest tequila bar-restaurant in Guadalajara. The older gentleman sitting next to is holding a small glass vial to his nose and smelling deeply. He looks at me, shrugs, and hands me the vial. I know this one is going to be a tough one.

It’s Day One of a four-day hardcore seminar on tequila tasting and evaluation and almost everyone is having a hard time identifying the unmarked smells in the little glass vials. We have to identify what aroma group the smell comes from—floral, herbal, spice, fruit or other—and name the smell if we can. I take the vial the man has passed to me and take a deep whiff. It’s floral … no, it’s punchier than that. An herb? I write down “herbal” but I have no clue what kind. I move on to the next one.

The Tequila Aroma Wheel

For this website, I have tasted a lot of tequilas. I always try to be observant and descriptive as possible about the tequilas, but I realize I’m no expert. Tequila is complex. It has over 600 possible aroma and flavor components. Some, like vanilla and caramel, are easy to spot because they come from the barrel and are present in many aged tequilas. Others, like apples, gardenias and solvents, are more challenging. Is it baked apple or fresh apple? Is it thinner or is it gasoline? These are things that expert “catadores” (tequila tasters) can identify immediately.


Añejo tequilas — meaning tequilas that have been aged in a barrel for one to three years — are often rich in flavor and aromas. These are the cognacs of tequilas and they deserve special treatment. A shot glass just won’t

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Put down that shot glass! Not because we’re encouraging you not to drink – don’t be silly – but because you are probably cheating whatever tequila is in that glass. See, glassware counts for a lot when it comes to how

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Update-Since we ran this story the President of Casa Partida in Mexico contacted us to let us know that there is no shortage of any of their products. They are currently expanding production capacity to meet growing demand, but have not

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El Gran Jubileo recently asked us to shoot some hi-def video for their new website. It was a great opportunity to be out in the agave fields and to get to know their distillery and the kind, thoughtful people who work

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Ahh, Cinco de Mayo—margaritas, tequila shots, mariachi music, crowded bars and trouble waiting to happen. At least, that’s the U.S. version of this curious holiday. But here in Mexico, Cinco de Mayo passes pretty much unnoticed, except in the city of

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We aren’t in Mexico right now. We’re not in California or New York either. We’re in Macon, Mississippi – and we have come to the realization that we are spoiled tequila brats. We are here to attend a family function (Scarlet’s

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The legend of the sommelier, sitting in the cellar to taste and rate wines by candlelight, is alive and well in Mexico. Except here the cherished spirit is tequila and the expert tasters are known as “catadores.” We recently had the

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Scarlet and I have been running around Mexico getting things in order, and although most things are very different here (compared to our lives in San Francisco), one thing remains with us at all times – our iPhones. Everything is new

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We packed and stored everything we owned, sold one car and lent the other one to some friends, and let go of our beautiful apartment in San Francisco. We even figured out a fun way to get rid of our 85-bottle

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We have a bit of news to report — On April 1, 2010, Grover and I are moving to Mexico. We’ll be settling right smack-dab in the middle of the tequila region so we can fill this blog with the

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The other day, someone posted a link on Twitter to a list of “Top Tequila Sites,” and I got all excited. I immediately clicked on that link, hoping it would reveal a yet-to-be-discovered website (or two.) When I got there, I

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Our latest video featuring Mark Alberto Holt and Gabbi Villarrubia, our tequila experts from Sayulita, Mexico, is all about tequila and hangovers. I asked them to address the hangover issue because people ask me about it all the time – and

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It was late at night, and the hotel bar was closed. Luckily, the cleaning crew was on call to keep the tequila flowing, so we sat and talked for hours about Mexico, about tequila, and about life. We were only one

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We haven’t done an update lately, so I thought I would take a few minutes today and size up the current inventory in our home collection.

(Left to Right) Tequila Lapis Anejo; mini-bottle Gusano Rojo Mezcal Joven w/worm; "Scarlet y Grover" mini-barrel - a gift from Tequilas de Senor distillery; Aha Toro Anejo; Don Julio Anejo; Pueblo Viejo Anjeo; Tequila Castelan Anejo; Tequila Esperanto Select Anejo; Centinella Anejo; Tequila Ocho Anejo; Tequila El Mayor; Tequila Castelan Reposado; La Cava de Mayoral blanco; Tequila Oro Azul; El Tequileño Reposado; Cazadores Anejo; Herradura Anejo; Gran Centenario Reserva del Tequilero; Partida Anejo; Dos Lunas Anejo; Gran Centenario Anejo; Pueblo Viejo Orgullo; Tequila Fortaleza; Heradura Seleccion Suprema; El Diamonte del Cielo; Gran Centenario Leyenda; Don Julio 1942; Maestro Tequila Anejo; Siete Leguas Anejo; Don Julio Real; Siete Leguas Reposado; Siete Leguas Blanco; Tres Manos Anejo; Tequila D'Antaño (Siete Leguas extra anejo); Casa Noble Blanco; Casa Noble Anejo; TKO blanco; a bottle of partially consumed JR Storey wine; Tequila Stallion anejo. Not shown (because the bottle is too damn tall) Clase Azul anjeo.

Don’t get confused with my use of the word “collection,” because all of these bottles are here for only one reason – to drink. No matter how pretty the bottle is, it goes in the recycle bin when it’s empty.

Our bar currently contains 37 bottles of tequila, 1 mini barrel of tequila we received as a gift, 1 mini bottle of mezcal, and 1 bottle of wine (all visible in the picture.) Not shown, because they are stored below, are 12 other bottles of tequila (including a bottle of El Tesoro de Don Felipe), mostly backup bottles to ensure that we don’t unexpectedly run out.


So that’s 49 bottles of tequila, total. Hmmm. I’d like to make that an even 50. What are we missing?

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